Julien David is a Parisian designer now based in Tokyo. Back in 2010, he first caught everyone’s attention with his initial ready-to-wear collection during Paris Fashion Week. Each model’s head was covered with an organza mask on which her face was pixelated. Since then, throughout his collections, he continuously showed a desire to create original luxury fashion in a playful and lighthearted way.
For Pre-Fall 16, regardless of the industry’s tendency to use dark colors during the cold season, David used bright ones–no more cold days associated with somber tints! The designer looks back at the past, offering a 21st century glance in his creations. He is inspired by the colorful pop culture of the 60s and 70s. The eye-catching lookbook has a definite touch of retro flare, photographed by the great Ethan James Green. Vintage doll-like models play with dismembered mannequins in an American-looking office setting taken straight out of the 70s era.
His retro futurism collection has unexpected yet intriguing combinations. For his first look, he paired a feminine flower-printed blouse with boyish cropped red trousers, a black grommet belt and neon lime clunky loafers. Further down the catwalk, a long tailored jacket with the apparent bottom of a wavy skirt were in perfect balance. A variation of the patchwork coat in pastel colors on one hand and a navy blue on the other bring a playful touch to the collection.
David knows how to capture the kitschy aspect of the typical retro-style and modernize it with current trends. He deliberately reveals the hidden eccentricity of the contemporary tidy-looking woman. No more boundaries between womenswear and menswear; David’s Pre-Fall 16 woman has a gender-fluid look and she rocks it.
Text by KEVIN MEUNIER