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One of the best surprises of Pre-Fall 2016 womenswear collections is Off-White ℅ Virgil Abloh. Launched in 2012, the label represents the perfect link between streetwear and high fashion. Off-White embraces the now in a sophisticated way, mixing the androgyny of J.W. Anderson’s work and the boldness of Demna Gvasalia at Vêtements.
Virgil Abloh the next talent to follow closely. He has held the role of creative director for Kanye West for the last decade and was a finalist of the LVMH prize last year. At the artistic direction of the label since its beginning, Abloh translates timely inspirations for youth culture of today. Off-White is housed in Selfridge’s contemporary department with other famous streetwear labels such as Hood by Air and KTZ. The clothes are made in Milan and one of the brand’s core values being high quality fabrication.
Recently, the lookbook of the Pre-Fall 2016 womenswear collection appeared on the web and spread out on the most popular social media pages very quickly. Abloh is clearly inspired by the trend makers of today. The collection blended streetwear influence with more classic, modern womenswear. The vibe of the collection goes for “retro American college girl meets contemporary pop-art painter”. The designer effortlessly draws the line between vintage and contemporary. The theme of “deconstruction” is seen throughout the collection. He collaborated with Levi’s for the patchwork on denim and with Shane Gonzales’ MIDNIGHT STUDIO to create the outstanding pieces of the collection such as the bicolor jumpsuits, statement coats, and backless tops. Collegiate lettering and oversized zipper pulls are the details we should pay attention to.
With his latest collection, Abloh has undeniably spearheaded streetwear’s ascent into high-end credibility.
Text by KEVIN MEUNIER