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Oct 12, 2015

THE 3D EFFECT: FRANCIS BITONTI STUDIO

We’ve talked to three designers from around the globe on how 3D printing and weaving is changing the game for good.

FRANCIS BITONTI STUDIO

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UNITED NUDE x FRANCIS BITONTI STUDIO 3D SHOES.

The Studio was founded in NYC in 2007 as the result of the nomination of then architect/industrial designer Francis Bitonti in a competition, where he presented an eco-friendly and cost-efficient bike rack, available in a variety of materials and numerous finishing options. The Studio has since then been one of the driven forces of the 3D industry in terms of product design and development, applying the technology to fashion, design, objects, and accessories.

THE FINE PRINT: What has first intrigued you about 3D printing?

FRANCIS BITONTI: Since my first experience with the technology, I was hooked. I couldn’t connect all the dots at that initial moment, but I knew that the most important thing that I was seeing was a means of production absent of traditional tooling. I knew this technology was something that was going to transform contemporary design forever.

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THE FINE PRINT: Does 3D printing allow as much creative freerange as other mediums?

FRANCIS BITONTI: In many ways, nothing has changed. The only difference is that you are negotiating a different set of constraints. For example, for traditional machining you are incentivized financially to produce designs that are high volume, and low surface area. With additive processes, we are being pushed to produce low volume, high surface area geometries. This is one example of how additive changes the way we need to be thinking about form.

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THE FINE PRINT: Do you think the technology will reshape the accessibility to the masses, or will it endanger people’s original work in terms of having their designs stolen or copied?

FRANCIS BITONTI: This technology is going to change the way we value and perceive design and material production. People’s work will certainly be stolen and copied, it will become even easier to do that. When that happens it’s the best possible sign for the industry. When we are able to pirate digital designs we have entered a new age with an entirely new relationship to physical matter. I can’t wait to see what happens, and I am equally excited for the opportunity to address all these issues as they arise.

Photography courtesy of FRANCIS BITONTI STUDIO

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